Billboard is taking things to the next level with their latest announcement and we are loving every second of it.
This year, the brand released a fun, yet inspiring video to reveal the first round of performers for this year’s Billboard Music Awards. Set to no music, a little boy dances with his headphones while the names of each confirmed performer flash across the screen. At the end, viewers can now hear what the boy is listening to, with the message “Billboard is music” at the bottom.
The 2017 BBMAs will be bigger than ever, as Bruno Mars, Camila Cabello, Celine Dion, Drake, Ed Sheeran, Florida Georgia Line, Imagine Dragons, John Legend, Lorde, Nicki Minaj are confirmed to be taking the stage throughout the live telecast. More performers, presenters, and special guests will be announced at a later date.
The 2017 Billboard Music Awards will air live from the T-Mobile Arena in Las Vegas on Sunday, May 21st @ 8PM ET/5PM PT on ABC.
Check out the announcement video below…